Product Launch & Marketing Strategy
Codoi Premium Sparkling Water – Marketing Strategy
Designed a complete marketing strategy for a Canadian beverage brand launch.
Project Overview
Conducted market research, SWOT analysis, and customer segmentation to build targeted buyer personas. Created a comprehensive digital marketing plan, including influencer partnerships, Instagram ads, and email campaigns.
Results
Increased social media engagement by 15%, improved targeting accuracy by 30%, and achieved a 10% higher customer conversion rate.